S2E25 | Building Markets with Lauren Bertrand (WYNK), Jordan Finally Asks a Good Question, and Steve "Herbalizes" the Studio

In This Episode of Northern Lights:
Big news is brewing in Minnesota’s cannabis (and psychedelics) scene, and we’ve got the full scoop. From major regulatory updates to historic new bills, we’re breaking it all down—plus, we sit down with a special guest from one of the most exciting THC beverage brands in the game.

Here’s what we cover:

Cannabis Updates:

• The Office of Cannabis Management (OCM) submitted final cannabis rules for judicial approval—nearly 200 pre-approved entrepreneurs could get licensed within weeks.
• Over 3,500 cannabis business license applications have already been submitted.
• Key rule changes include:
  • THC cap for concentrates raised from 70% to 80%.
  • Topical/transdermal products capped at 1,000mg THC per package.
  • On-site mixing of hemp-derived THC drinks removed.
  • Terpene labels no longer required on dried flower.
  • Sales must pause during seed-to-sale tracking outages.
  • Medical operators can now dedicate half their canopy to adult-use grows (up from one-third).

Psychedelics Update:

• HF 2699 would decriminalize psilocybin mushrooms for adults 21+, allowing personal cultivation, possession, and use—plus establish a Psychedelic Medicine Board to guide policy.
• HF 2906 would create a therapeutic use program for psilocybin for those with qualifying medical conditions.
• If passed, Minnesota would be the third state in the U.S. to decriminalize psilocybin, after Oregon and Colorado.

Plus: We sit down with Lauren Bertrand, Field Sales and Marketing Manager at Wynk, to talk about their latest release—a brand new 10mg THC lemonade debuting on the show! Don’t miss this exclusive first look at a product that’s sure to make waves in the Minnesota THC beverage scene.

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Chapters

• 10:46 [Ad] Promoguy Talk Pills
• 11:18 (Cont.) S2E25 | Building Markets with Lauren Bertrand (WYNK), Jordan Finally Asks a Good Question, and Steve "Herbalizes" the Studio
• 30:22 [Ad] Small Nonprofit | Fundraising Tips, Leadership Strategies, and Community-Centric Solutions
• 31:11 (Cont.) S2E25 | Building Markets with Lauren Bertrand (WYNK), Jordan Finally Asks a Good Question, and Steve "Herbalizes" the Studio